6 tips to improve your SEO

26 March 2022

Incorporating a blog into your SEO strategy is almost a must, here's it 6 tips to improve your SEO.

Today, there are many reasons why business owners want to add a blog to their website.

SEO blog: 6 tips to improve your SEO

To boost your visibility or stand out from the competition, it is essential to communicate about your company, your products and/or your services.

In this article, we will see why the blog is a tool of choice for anyone wishing to increase their traffic and generate more leads.

What is an SEO blog?

The Blog is the abbreviation of an English compound word "Web log", which means "Journal". It is used to describe the periodic publication of articles on a digital medium.

The blog quickly met with great success thanks to its innovative and intuitive character. Used wisely, it allows you to communicate about your company and your activity effectively. It offers great editorial freedom and interaction with visitors, thanks to the possibility of posting comments on each article. The blog allows you to publish articles instantly or schedule them for later publication.

Having become an essential ally of marketing and communication managers, the blog still has a bright future ahead of it and is now an integral part of an effective SEO strategy.

What is the difference between a blog and a website?

Too many companies are satisfied with a website that does not sufficiently optimize their visibility.

Considering that a website is a set of resources accessible via a web address, called URL, that it is hosted on a web server and that it allows the publication of textual and multimedia content, a blog is a website.

The blog is a type of website, in which it is possible to publish articles, also called posts, in a chronological way.

Initially reserved for professional bloggers, companies now use it to communicate about their activity. Storytelling, news publications, product communication… Everything is possible with a blog. Naturally, the blog can be integrated into merchant sites as well as showcase sites.

Why create an blog?

Creating a blog has many advantages, in my opinion the main ones being:

Optimize your natural referencing: indeed, via a blog you can work on many keywords
Generate qualified traffic: in addition to generating traffic, we will be able to attract the visitors we want to target
Convert traffic into leads: the blog is the ideal place to generate leads, particularly through the implementation of an Inbound Marketing strategy
Boost notoriety: who says traffic says notoriety, of course!
Improve brand image: the blog, if associated with a good content strategy, will improve its brand image
Attract new customers
Consumer loyalty