Today's SEO relies on optimizing your dental and public online webpage using the best local SEO strategies to facilitate your online presence. It is very good to work with a dental SEO company that uses a "white hat" strategy (the one recommended by Google), ensuring lasting value as the algorithm continues to evolve.
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| Guide to Dental SEO |
Here is a guide to white hat search engine optimization for dental pages. This is included as part of the Smile Marketing service based on the service strategy you choose.
DENTAL SEO marketing starts with great content
It's been a long time since the days of keyword stuffing and meta tag manipulation. Instead, Google and other search engines measure what website visitors actually do on your website :
- Do visitors come to your page and then leave quickly?
- Do visitors discover more than one page?
- How much time do they spend on the site?
- Do they watch videos and interact with the content?
- Do they repeat site visitors?
These metrics are more reliable indicators of a website's authority than questionable link building techniques and other shady initiatives used by mercenary independent SEO consultants.
Smile marketing starts with high-quality, relevant content, delivered in an easy-to-browse format that addresses the real-world concerns of potential new patients.
ON-PAGE SEO BEST PRACTICES
Dental marketing is not just about engagement, you first have to attract visitors to your pages so that they interact with it. On-page SEO refers to the factors you integrate into your pages to improve ranking. Here are some simple best practices we follow when optimizing client pages:
Start with the right keyword
A local SEO strategy for dentists is critical to being found in Google by searchers. The idea is to focus on your keywords and then work on adding relevant keywords. You must do so without diluting your content. If Google sees that you are trying to manipulate its algorithm by unnaturally stuffing your keywords, you may be penalized. Let's say you are located in California , USA and you are optimizing your homepage. Your keywords may be “California dentist, USA” and some related keywords may be “California teeth whitening”, “best dental care California” and “high quality dental care in California”.
Pay attention to your titles
Make sure to include headings (H1, H2, etc.) in your content. This makes your site easier to search by Google's algorithm. It also creates a more user-friendly experience, which is essential if you want visitors to engage and, eventually, convert to new patients.
Link your pages internally
Linking to other pages on your site offers several advantages. First, it improves interaction by encouraging users to visit multiple pages. Second, it helps search engines crawl other pages of your site more easily. For example, if you mention teeth whitening on your home page of services, be sure to link internally to your "teeth whitening" page.
Use outbound links in moderation
Linking to other websites within your niche is a signal relevant to Google. You can also link to websites that focus on your local community. This will help you rank for local keywords, as well as the dental related keywords you are trying to rank for.
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