meta keywords : are a specific type of meta tag that appears in a website's HTML code and helps tell search engines what a web page is about. Meta keywords are distinguished from regular keywords because they appear behind the scenes, in the source code of your page, and not on the live and visual page itself. look like this:
<meta content='type your keywords' name='keywords'/>
The most important thing to consider when choosing or optimizing descriptive keywords is to make sure that each keyword accurately represents the content of your pages. It is not a good idea to drive traffic with keyword phrases such as “descriptive keywords for SEO” and “search for an apartment to rent” if your site sells tourism supplies.
 |
| Meta Keywords |
One of the things we know for sure about search engine searchers is that they tend to pay for the services they're looking for, but they don't care at all about results that are irrelevant to what they're looking for. "Spoon" and "casserole" may not appear at first glance. To be just as exciting, however, customers who Google exactly these items are more likely to click through to get to your page.
Can't get over the fact that meta keywords weren't a big hit back then in SEO. Most search engines have realized that sites can easily "run" the meta keyword field with black hat keyword stuffing, so meta keywords are no longer an important part of Google's ranking algorithm. (You should add more attention to title tags and meta descriptions than to descriptive keywords.) But they can still play a small but useful role in communicating the content of your message and attracting visitors to your site. In the competitive world of search engine marketing, every little bit helps.
Why Should I Use Meta Keywords?
Google has underestimated the value of meta keywords due to their misuse by site and page owners. Developers will stuff the code full of very high-volume keywords and phrases, ranking low-quality pages for those search terms, drastically reducing the accuracy and value of search results.
Read Also : search engine optimization
Read Also : Search engine reputation management
It is still not clear if these keywords have been completely removed from Google's algorithm. The ranking algorithms for search engines are kept strictly confidential in order to deter people from messing with the system, which explains why none of them are mentioned and how thoroughly meta keywords are checked. In fact, there is evidence that Bing and other search engines may continue to rely on it, and of course, even if you run paid campaigns on these engines, you still want your website to appear in the organic results of search engines.
Not so long ago, SEM Pro conducted a search for search engine marketers to see how often they use descriptive keywords. So odds are that your competitors are already using it. Not to mention the fact that the process of compiling a keyword list, although time consuming, can be very useful in helping you focus your site's content more directly on potential visitors who might be looking for you.
Incorporate keywords into your content
Whether you are creating and organizing your descriptive keywords manually or using software for that, the most important thing to focus and ensure is that the keywords you choose are relevant to the page in question. Another common question is, how many descriptive keywords should I use? As a general rule, don't use more than 9 descriptive keywords for a single page.
Aside from obvious questions of number and importance, when choosing your keywords, it's a good idea to keep in mind:
- Common Misspellings
- Long-Tail Keywords
- Real Searches
Comments
Post a Comment